Seven Meters is a sort of umbrella project enabling NGOs and individuals to highlight their causes. It will not launch its own agenda, but as a poignant art manifestation it will accentuate that something is completely wrong about our environment and that humanity will face fatal problems if the climate question is neglected. Due to the open agenda many environmental NGOs can use the project to draw attention to their perspectives for the future.

We have made use of a similar strategy during the event TheColorOrange where a wide range of apparently highly diverging NGOs used the colour orange to denounce the human rights violations in China during the Olympics. A gymnastics club in southern France used the colour in a big meeting, Tibetans made orange pullovers, an artist placed orange flags on Mount Blanc, in Hong Kong sculptures were painted orange, and in a small Danish town a group of elderly women hung up plenty of orange strips all over the centre – just to mention a few examples.

We expect SevenMeter.net to be run in a similar way, as the possibilities for displaying red flashing lamps are equally manifold.